Author: | Austen, Viola; Herbst, Uta; Bertels, Victoria | |
Tübinger Autor(en): |
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Published in: |
Industrial Marketing Management
(2012), Bd.
41,
H.
6,
S.
973-983 |
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Verlagsangabe: | Elsevier Science Inc | |
Language: | English | |
Full text: | http://dx.doi.org/10.1016/j.indmarman.2011.12.002 | |
ISSN: | 0019-8501 | |
DDC Classifikation: | 330 - Economics | |
Dokumentart: | Article | |
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