When 3+3 does not equal 5+1 - New insights into the measurement of industrial customer satisfaction

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When 3+3 does not equal 5+1 - New insights into the measurement of industrial customer satisfaction

Author: Austen, Viola; Herbst, Uta; Bertels, Victoria
Tübinger Autor(en):
Austen, Viola
Herbst, Uta
Published in: Industrial Marketing Management (2012), Bd. 41, H. 6, S. 973-983
Verlagsangabe: Elsevier Science Inc
Language: English
Full text: http://dx.doi.org/10.1016/j.indmarman.2011.12.002
ISSN: 0019-8501
DDC Classifikation: 330 - Economics
Dokumentart: Artikel
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