When 3+3 does not equal 5+1 - New insights into the measurement of industrial customer satisfaction

Author:

Austen, Viola; Herbst, Uta; Bertels, Victoria

Tübinger Autor(en):

Published in:

Industrial Marketing Management (2012), Bd. 41, H. 6, S. 973-983

Verlagsangabe:

Elsevier Science Inc

Language:

English

Full text:

ISSN:

0019-8501

DDC Classifikation:

330 - Economics

Dokumentart:

Article

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