Entrepreneurial branding - the strategic role of positioning and storytelling

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Entrepreneurial branding - the strategic role of positioning and storytelling

Author: Fluhrer, Peter
Tübinger Autor(en):
Fluhrer, Peter
Other Contributors: Eberhard Karls Universität Tübingen
Issue year: 2024
Verlagsangabe: Tübingen
Language: English
Full text: http://dx.doi.org/10.15496/publikation-101085
Dokumentart: PhDThesis
Pages: XIV, 206 Seiten
Reference: 1913801241
Note: Erscheint auch als Online-Ausgabe
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