Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

dc.contributor.author	Keller, Wiebke
dc.date.accessioned	2024-02-08T07:46:57Z
dc.date.available	2024-02-08T07:46:57Z
dc.date.issued	2023
dc.identifier.issn	0167-8116
dc.identifier.uri	http://hdl.handle.net/10900/150878
dc.language.iso	en	en
dc.publisher	Amsterdam : Elsevier	de_DE
dc.relation.uri	http://dx.doi.org/10.1016/j.ijresmar.2022.10.001
dc.subject.ddc	330	de_DE
dc.title	Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	de_DE
dc.type	Article	de_DE
utue.quellen.id	20230928000000_00895
utue.publikation.seiten	455-474	de_DE
utue.personen.roh	Widdecke, Kai A.
utue.personen.roh	Keller, Wiebke I. Y.
utue.personen.roh	Gedenk, Karen
utue.personen.roh	Deleersnyder, Barbara
dcterms.isPartOf.ZSTitelID	International Journal of Research in Marketing	de_DE
dcterms.isPartOf.ZS-Issue	2	de_DE
dcterms.isPartOf.ZS-Volume	40	de_DE
utue.fakultaet	Universität Tübingen (ohne Fakultätsangabe)