Author: | Widdecke, Kai A.; Keller, Wiebke I. Y.; Gedenk, Karen; Deleersnyder, Barbara | |
Tübinger Autor(en): |
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Published in: |
International Journal of Research in Marketing
(2023), Bd.
40,
H.
2,
S.
455-474 |
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Verlagsangabe: | Amsterdam : Elsevier | |
Language: | English | |
Full text: | http://dx.doi.org/10.1016/j.ijresmar.2022.10.001 | |
ISSN: | 0167-8116 | |
DDC Classifikation: | 330 - Economics | |
Dokumentart: | Article | |
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