Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Author:

Widdecke, Kai A.; Keller, Wiebke I. Y.; Gedenk, Karen; Deleersnyder, Barbara

Tübinger Autor(en):

Published in:

International Journal of Research in Marketing (2023), Bd. 40, H. 2, S. 455-474

Verlagsangabe:

Amsterdam : Elsevier

Language:

English

Full text:

ISSN:

0167-8116

DDC Classifikation:

330 - Economics

Dokumentart:

Article

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