Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Author: Widdecke, Kai A.; Keller, Wiebke I. Y.; Gedenk, Karen; Deleersnyder, Barbara
Tübinger Autor(en):
Keller, Wiebke
Published in: International Journal of Research in Marketing (2023), Bd. 40, H. 2, S. 455-474
Verlagsangabe: Amsterdam : Elsevier
Language: English
Full text: http://dx.doi.org/10.1016/j.ijresmar.2022.10.001
ISSN: 0167-8116
DDC Classifikation: 330 - Economics
Dokumentart: Article
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