Sponsorship and branding

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Sponsorship and branding

Author: Breuer, Christoph; Pawlowski, Tim; Rumpf, Christopher
Tübinger Autor(en):
Pawlowski, Tim
Issue year: 2012
Language: English
Dokumentart: Buch (einzelnes Kapitel)
Published in: Global sport marketing - London : Routledge, 2012
Page range: 47-62
Reference: 1693180243
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