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| Author: | Auer, Johannes; Papies, Dominik | |
| Tübinger Autor(en): |
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| Published in: | Journal of the Academy of Marketing Science (2020), Bd. 48, H. 3 | |
| Verlagsangabe: | New York, NY : Springer | |
| Language: | English | |
| Full text: | https://doi.org/10.1007/s11747-019-00642-0 | |
| ISSN: |
0092-0703 1552-7824 |
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| DDC Classifikation: |
330 - Economics 650 - Management and auxiliary services |
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| Dokumentart: | Article | |
| Note: | online first 03.04.2019 | |
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