A multidimensional approach to international market selection and nation branding in in Sub-Saharan Africa

Author:

Schühly, Andreas; Tenzer, Helene

Tübinger Autor(en):

Published in:

Africa journal of management (2017), Bd. 3, H. 3/4, S. 236-279

Verlagsangabe:

London : Routledge, Taylor & Francis Group

Language:

English

Full text:

ISSN:

2332-2373 (print)
2332-2381 (online)

DDC Classifikation:

330 - Economics

Dokumentart:

Article

Reference:

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