Pricing in Online Retailing: Understanding Drivers of Sales, Revenue, and Profit

Dateien:	Pricing in Online Retailing - Understanding ... 3.49 MB PDF

URI:	http://hdl.handle.net/10900/95103 http://nbn-resolving.de/urn:nbn:de:bsz:21-dspace-951037 http://dx.doi.org/10.15496/publikation-36487
Dokumentart:	Dissertation
Date:	2019-11-25
Language:	English
Faculty:	6 Wirtschafts- und Sozialwissenschaftliche Fakultät
Department:	Wirtschaftswissenschaften
Advisor:	Papies, Dominik (Prof. Dr.)
Day of Oral Examination:	2019-08-16
DDC Classifikation:	330 - Economics
Keywords:	Preis , Handel
Other Keywords:	Price retail online
License:	Publishing license including print on demand
Order a printed copy:	Print-on-Demand
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This dissertation analyzes topics related to price decisions in online retailing that are relevant for both managers and researchers.

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