Price promotions and popular events

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Price promotions and popular events

Author: Keller, Wiebke; Deleersnyder, Barbara; Gedenk, Karen
Tübinger Autor(en):
Keller, Wiebke
Published in: Journal of Marketing (2019-01), Bd. 83, H. 1, S. 73-88
Verlagsangabe: Sage
Language: English
Full text: https://doi.org/10.1177/0022242918812055
ISSN: 1547-7185
DDC Classifikation: 330 - Economics
Dokumentart: Artikel
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