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| Author: | Keller, Wiebke; Deleersnyder, Barbara; Gedenk, Karen | |
| Tübinger Autor(en): |
|
|
| Published in: |
Journal of Marketing
(2019-01), Bd.
83,
H.
1,
S.
73-88 |
|
| Verlagsangabe: | Sage | |
| Language: | English | |
| Full text: | https://doi.org/10.1177/0022242918812055 | |
| ISSN: | 1547-7185 | |
| DDC Classifikation: | 330 - Economics | |
| Dokumentart: | Article | |
| Show full item record |