Author: | Papies, Dominik; Heerde, Harald J. van | |
Tübinger Autor(en): |
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Published in: |
Journal of marketing
(2017-07), Bd.
81,
H.
4,
S.
67-87 |
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Verlagsangabe: | Chicago, Ill. : Publications Group of the American marketing Association | |
Language: | English | |
Full text: | http://dx.doi.org/10.1509/jm.14.0473 | |
ISSN: | 0022-2429 | |
DDC Classifikation: | 330 - Economics | |
Dokumentart: | Article | |
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