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| Author: | Lepthien, Anke; Papies, Dominik; Clement, Michael; Melnyk, Valentyna | |
| Tübinger Autor(en): |
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| Published in: |
International journal of research in marketing
(2017-12), Bd.
34,
H.
4,
S.
829-850 |
|
| Verlagsangabe: | Amsterdam : Elsevier | |
| Language: | English | |
| Full text: | https://doi.org/10.1016/j.ijresmar.2017.02.001 | |
| ISSN: | 0167-8116 | |
| DDC Classifikation: | 330 - Economics | |
| Dokumentart: | Artikel | |
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