The ugly side of customer management - consumer reactions to firm-initiated contract terminations

Author:

Lepthien, Anke; Papies, Dominik; Clement, Michael; Melnyk, Valentyna

Tübinger Autor(en):

Published in:

International journal of research in marketing (2017-12), Bd. 34, H. 4, S. 829-850

Verlagsangabe:

Amsterdam : Elsevier

Language:

English

Full text:

ISSN:

0167-8116

DDC Classifikation:

330 - Economics

Dokumentart:

Article

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