The ugly side of customer management - consumer reactions to firm-initiated contract terminations

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The ugly side of customer management - consumer reactions to firm-initiated contract terminations

Author: Lepthien, Anke; Papies, Dominik; Clement, Michael; Melnyk, Valentyna
Tübinger Autor(en):
Papies, Dominik
Published in: International journal of research in marketing (2017-12), Bd. 34, H. 4, S. 829-850
Verlagsangabe: Amsterdam : Elsevier
Language: English
Full text: https://doi.org/10.1016/j.ijresmar.2017.02.001
ISSN: 0167-8116
DDC Classifikation: 330 - Economics
Dokumentart: Article
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