"Same, same - but different!" : on consumers' use of corporate PR media in sports

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"Same, same - but different!" : on consumers' use of corporate PR media in sports

Author: Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim
Tübinger Autor(en):
Burk, Verena
Grimmer, Christoph G.
Pawlowski, Tim
Published in: Journal of sport management (2016), Bd. 30(2016), H. 4, S. 353-368
Language: English
Full text: http://dx.doi.org/10.1123/jsm.2015-0180
ISSN: 0888-4773
Dokumentart: Artikel
Reference: 476901235
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