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| Author: | Digel, Helmut; Fahrner, Marcel | |
| Tübinger Autor(en): |
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| Issue year: | 2011 | |
| Language: | German | |
| Dokumentart: | Buch (einzelnes Kapitel) | |
| Published in: | Marketing im Sport | |
| Page range: | S. 323 - 347 | |
| Reference: | 336036868 | |
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