JavaScript is disabled for your browser. Some features of this site may not work without it.
| Author: | Shehu, Edlira; Papies, Dominik; Neslin, Scott A. | |
| Tübinger Autor(en): |
|
|
| Published in: |
Journal of Marketing Research
(2020), Bd.
57,
H.
4,
S.
640-658 |
|
| Verlagsangabe: | Sage Publications Inc | |
| Language: | English | |
| Full text: | http://dx.doi.org/10.1177/0022243720921812 | |
| ISSN: | 1547-7193 | |
| DDC Classifikation: | 330 - Economics | |
| Dokumentart: | Article | |
| Show full item record |