Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations

dc.contributor.author	Papies, Dominik
dc.date.accessioned	2020-07-01T10:08:46Z
dc.date.available	2020-07-01T10:08:46Z
dc.date.issued	2017
dc.identifier.issn	0044-2372 (print)
dc.identifier.issn	1861-8928 (online)
dc.identifier.uri	http://hdl.handle.net/10900/102019
dc.language.iso	en	de_DE
dc.publisher	Berlin, Heidelberg : Springer	de_DE
dc.relation.uri	https://doi.org/10.1007/s11573-017-0859-3	de_DE
dc.subject.ddc	330	de_DE
dc.title	Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations	de_DE
dc.type	Article	de_DE
utue.publikation.seiten	943-984	de_DE
utue.personen.roh	Schnittka, Oliver
utue.personen.roh	Himme, Alexander
utue.personen.roh	Papies, Dominik
utue.personen.roh	Pellenwessel, David
dcterms.isPartOf.ZSTitelID	Journal of business economics	de_DE
dcterms.isPartOf.ZS-Issue	7	de_DE
dcterms.isPartOf.ZS-Volume	87	de_DE
utue.artikel.ppn	1007491426	de_DE