Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption

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Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption

Author: Huetter, Mandy; Sweldens, Steven
Tübinger Autor(en):
Hütter, Mandy
Published in: Journal of Consumer Research (2018), Bd. 45, H. 2, S. 320-349
Verlagsangabe: Oxford Univ Press Inc
Language: English
Full text: http://dx.doi.org/10.1093/jcr/ucx124
ISSN: 1537-5277
DDC Classifikation: 330 - Economics
Dokumentart: Artikel
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