Essays on Price and Usage Effects

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Dokumentart: Dissertation
Date: 2018-08-27
Language: English
Faculty: 6 Wirtschafts- und Sozialwissenschaftliche Fakultät
Department: Wirtschaftswissenschaften
Advisor: Papies, Dominik (Prof. Dr.)
Day of Oral Examination: 2018-08-03
DDC Classifikation: 330 - Economics
Keywords: Preis , Verwendung
Other Keywords:
Price , Usage
License: Publishing license including print on demand
Order a printed copy: Print-on-Demand
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The dissertation analyzes and combines two fields that are especially relevant for managers and researchers in the area of marketing: consumers’ purchase and post-purchase behavior. More precisely, price effects and usage effects.

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