Essays on Price and Usage Effects

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Essays on Price and Usage Effects

Auer, Johannes
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URI: http://hdl.handle.net/10900/83823
http://nbn-resolving.de/urn:nbn:de:bsz:21-dspace-838232
http://dx.doi.org/10.15496/publikation-25213
http://nbn-resolving.org/urn:nbn:de:bsz:21-dspace-838236
http://nbn-resolving.org/urn:nbn:de:bsz:21-dspace-838236
Dokumentart: PhDThesis
Date: 2018-08-27
Language: English
Faculty: 6 Wirtschafts- und Sozialwissenschaftliche Fakultät
Department: Wirtschaftswissenschaften
Advisor: Papies, Dominik (Prof. Dr.)
Day of Oral Examination: 2018-08-03
DDC Classifikation: 330 - Economics
Keywords: Preis , Verwendung
Other Keywords:
Price , Usage
License: http://tobias-lib.uni-tuebingen.de/doku/lic_mit_pod.php?la=de http://tobias-lib.uni-tuebingen.de/doku/lic_mit_pod.php?la=en
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Abstract:

The dissertation analyzes and combines two fields that are especially relevant for managers and researchers in the area of marketing: consumers’ purchase and post-purchase behavior. More precisely, price effects and usage effects.

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