Can social psychological attitude measures be used to study language attitudes? - A case study exploring the Personalized Implicit Association Test

Abstract

In the field of social psychology, a wide range of implicit attitude measures have recently been developed. These measures have hardly been used in linguistic attitude research so far. This paper presents a case study exploring the potential of one of these social psychological measures, the Personalized Implicit Association Test, in order to find out whether it can be useful for the study of language attitudes. In the case study, the Personalized Implicit Association Test is applied to measure attitudes towards regional varieties of Dutch in Belgium and Standard Belgian Dutch.