| dc.contributor.author | Meitz, Tino Georg Konrad | de_DE | 
| dc.contributor.author | Zurstiege, Guido | de_DE | 
| dc.date.accessioned | 2015-03-05T11:19:50Z |  | 
| dc.date.available | 2015-03-05T11:19:50Z |  | 
| dc.date.issued | 2015 | de_DE | 
| dc.identifier.uri | http://hdl.handle.net/10900/60010 |  | 
| dc.language.iso | en | de_DE | 
| dc.rights | info:eu-repo/semantics/closedAccess |  | 
| dc.title | Strategy in advertising | de_DE | 
| dc.type | BookPart | de_DE | 
| utue.artikel.swb | 426420187 | de_DE | 
| utue.personen.pnd | Meitz, Tino Georg Konrad/304861324 | de_DE | 
| utue.personen.pnd | Zurstiege, Guido/178021229 | de_DE | 
| utue.publikation.seiten | S. 370 - 382 | de_DE | 
| utue.personen.roh | Meitz, Tino Georg Konrad | de_DE | 
| utue.personen.roh | Zurstiege, Guido | de_DE | 
| utue.publikation.seitengesamt | S. 370 - 382. | de_DE | 
| utue.publikation.buchdesbeitrags | The Routledge Handbook of Strategic Communication. - (2015) | de_DE | 
| utue.titel.verfasserangabe | Tino G. K. Meitz ; Guido Zurstiege | de_DE | 
| utue.publikation.abrufzeichen | t108 | de_DE | 
| utue.publikation.swbdatum | 1502 | de_DE |