Drivers of the Future Retailing Environment

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dc.contributor ESB Business School, Reutlingen University de_DE Numberger, Siegfried de_DE Rennhak, Carsten de_DE
dc.contributor.other Rennhak, Carsten de_DE
dc.contributor.other Nufer, Gerd (Hrsg.) de_DE 2011-10-05 de_DE 2014-03-17T11:33:34Z 2011-10-05 de_DE 2014-03-17T11:33:34Z 2006 de_DE
dc.identifier.other 351152512 de_DE
dc.identifier.uri de_DE
dc.description.abstract In order to forecast major paradigm shifts in any industry, one needs to understand the driving forces of change. This paper focuses on the retail industry and tries to identify decisive factors which shape this industry’s future. Based on the findings of Numberger/Rennhak (2005) a set of variables is derived from roughly fifty semi-structured interviews with retailers and customers as well as academics and from literature. As Numberger (2004) proposed, interviewees were cross-functional and interdisciplinary. The survey included questions about the future medium of shopping, the influence on its development, and general trends and interests with regards to the future. Results were analysed such that variables are aggregated from the text without an a priori framework such as PEST and included if they correlate highly with the entire system and if specific events are highly likely. The challenge of the study is to aggregate the data to few meaningful variables in order to keep complexity low enough enabling a later check of consistency. en
dc.language.iso en de_DE
dc.publisher Universität Tübingen de_DE
dc.rights ubt-podok de_DE
dc.rights.uri de_DE
dc.rights.uri en
dc.subject.classification Einzelhandel , Entwicklung de_DE
dc.subject.ddc 330 de_DE
dc.title Drivers of the Future Retailing Environment en
dc.type ResearchPaper de_DE
utue.publikation.fachbereich Sonstige/Externe de_DE
utue.publikation.fakultaet 9 Sonstige / Externe de_DE
dcterms.DCMIType Text de_DE
utue.publikation.typ workingPaper de_DE 5831 de_DE
utue.opus.portal rt-disk-mm de_DE
utue.opus.portalzaehlung 2006.04000 de_DE
utue.publikation.source Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2006,4 de_DE
utue.publikation.reihenname Reutlinger Diskussionsbeiträge zu Marketing & Management de_DE
utue.publikation.zsausgabe 2006, 4
utue.publikation.erstkatid 2658712-9


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