Lessons from Sports: What Corporate Management can learn from Sports Management

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dc.contributor ESB Reutlingen de_DE
dc.contributor.author Nufer, Gerd de_DE
dc.contributor.author Bühler, André de_DE
dc.contributor.other Rennhak, Carsten de_DE
dc.contributor.other Nufer, Gerd (Hrsg.) de_DE
dc.date.accessioned 2011-02-17 de_DE
dc.date.accessioned 2014-03-17T11:33:31Z
dc.date.available 2011-02-17 de_DE
dc.date.available 2014-03-17T11:33:31Z
dc.date.issued 2006 de_DE
dc.identifier.isbn 1863-0316 de_DE
dc.identifier.other 337744661 de_DE
dc.identifier.uri http://nbn-resolving.de/urn:nbn:de:bsz:21-opus-54397 de_DE
dc.identifier.uri http://hdl.handle.net/10900/44102
dc.description.abstract Sporting organizations increased their degree of professionalism step by step within the last decades because being just a pure sporting organization is not enough. These days, sporting bodies and codes have to be professional in order to survive in an extremely competitive market. Therefore, sporting organizations adopt and adapt management practices and techniques, human resource approaches and marketing strategies. They learn from corporate businesses of other industry sectors. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can sports management serve as a role model for corporate management? We start with the description of some existing parallels between sports and corporate management in general. We then focus on how sporting organizations make use of globalization, human resources and marketing. Especially with regard to human resources and marketing, we will see that sports is far ahead of today´s corporate management in these areas - there is a lot to learn for corporate management from the strategies and approaches used in the world of sports. en
dc.language.iso en de_DE
dc.publisher Universität Tübingen de_DE
dc.rights ubt-podok de_DE
dc.rights.uri http://tobias-lib.uni-tuebingen.de/doku/lic_mit_pod.php?la=de de_DE
dc.rights.uri http://tobias-lib.uni-tuebingen.de/doku/lic_mit_pod.php?la=en en
dc.subject.classification Sport , Management de_DE
dc.subject.ddc 330 de_DE
dc.subject.other Sportmanagement de_DE
dc.subject.other Sports , Sports Management en
dc.title Lessons from Sports: What Corporate Management can learn from Sports Management en
dc.type ResearchPaper de_DE
utue.publikation.fachbereich Sonstige/Externe de_DE
utue.publikation.fakultaet 9 Sonstige / Externe de_DE
dcterms.DCMIType Text de_DE
utue.publikation.typ workingPaper de_DE
utue.opus.id 5439 de_DE
utue.opus.portal rt-disk-mm de_DE
utue.opus.portalzaehlung 2006.07000 de_DE
utue.publikation.source Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2006,7 de_DE
utue.publikation.reihenname Reutlinger Diskussionsbeiträge zu Marketing & Management de_DE
utue.publikation.zsausgabe 2006, 7
utue.publikation.erstkatid 2658712-9


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