The Importance of mutual beneficial Relationships in the Sponsorhip Dyad

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dc.contributor ESB Reutlingen de_DE Nufer, Gerd de_DE Bühler, André de_DE
dc.contributor.other Rennhak, Carsten de_DE
dc.contributor.other Nufer, Gerd (Hrsg.) de_DE 2010-03-02 de_DE 2014-03-17T11:33:26Z 2010-03-02 de_DE 2014-03-17T11:33:26Z 2009 de_DE
dc.identifier.other 31934729X de_DE
dc.identifier.uri de_DE
dc.description.abstract The emphasis on relationships – as opposed to transaction-based exchanges – is redefining the marketing domain. Sports sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies aiming at commercial objectives through sports sponsorship. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor. The paper describes the nature of relationships between a professional sporting organisation and its most important primary and secondary customers with special emphasis on sponsors. Based on recent studies the main factors for successful relationships in the context of sports sponsorship are identified and discussed. en
dc.language.iso en de_DE
dc.publisher Universität Tübingen de_DE
dc.rights ubt-podok de_DE
dc.rights.uri de_DE
dc.rights.uri en
dc.subject.classification Marketing , Sponsoring de_DE
dc.subject.ddc 330 de_DE
dc.subject.other Sportmarketing , Sportmanagement de_DE
dc.subject.other Sponsorship , Sports Marketing , Sports Management en
dc.title The Importance of mutual beneficial Relationships in the Sponsorhip Dyad en
dc.type ResearchPaper de_DE
utue.publikation.fachbereich Sonstige/Externe de_DE
utue.publikation.fakultaet 9 Sonstige / Externe de_DE
dcterms.DCMIType Text de_DE
utue.publikation.typ workingPaper de_DE 4584 de_DE
utue.opus.portal rt-disk-mm de_DE
utue.opus.portalzaehlung 2009.06000 de_DE
utue.publikation.source Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2009,6 de_DE
utue.publikation.reihenname Reutlinger Diskussionsbeiträge zu Marketing & Management de_DE
utue.publikation.zsausgabe 2009, 6
utue.publikation.erstkatid 2658712-9


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