Browsing 9 Sonstige / Externe by Author "Kienzle, Stephanie"

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Browsing 9 Sonstige / Externe by Author "Kienzle, Stephanie"

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  • Cause-Related Marketing
    Kienzle, Stephanie; Rennhak, Carsten (2009); WorkingPaper; Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2009,4