Parasocial Bonding as a Sales Tool for Self-optimization Practices. The Example of Laura Malina Seiler's Instagram Channel

Author:

Carrara, Sophia; Matt, Benedikt

Tübinger Autor(en):

Published in:

Zeitschrift für Semiotik (2024), Bd. 45, H. 3-4, S. 239-254

Verlagsangabe:

Tubingen : Stauffenburg Verlag, Brigitte Narr Gmbh

Language:

German

ISSN:

0170-6241

DDC Classifikation:

300 - Social sciences, sociology and anthropology

Dokumentart:

Article

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