Un-#VEiLing the potential of Social Media: Open Archaeology for Public Engagement

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dc.contributor.author Ardis, Carla
dc.contributor.author Giovanelli, Riccardo
dc.contributor.author Bernardoni, Anna
dc.contributor.author Traviglia, Arianna
dc.date.accessioned 2023-10-17T13:57:15Z
dc.date.available 2023-10-17T13:57:15Z
dc.date.issued 2023-10-31
dc.identifier.uri http://hdl.handle.net/10900/146415
dc.identifier.uri http://nbn-resolving.de/urn:nbn:de:bsz:21-dspace-1464156 de_DE
dc.identifier.uri http://dx.doi.org/10.15496/publikation-87756
dc.description.abstract Visualising Engineered Landscape (VEiL) is a landscape archaeology project based in Aquileia (Italy), which combines traditional methodologies with innovative digital technologies. Despite growing interest worldwide in Public Archaeology, in Italy VEiL is a unique example of an archaeological field survey project developing digital public engagement through Social Media (SM). VEiL adopts a planned communication strategy, combining different SM (Twitter, Instagram, Facebook): multiple SM accounts enable customisation of contents according to the SM specific community, and to adapt communication patterns on the basis of audience response, matching public understanding and scientific authenticity. The adopted approach proved successful in reaching a broad and heterogeneous audience: the analytics show steadily increasing numbers of followers, ranging from academics to cultural associations, other public archaeology projects and general public. Through digital engagement media, VEiL enables non-specialists to look behind the scenes of a research project. Posts that highlight diachronic landscape transformations are the ones with the highest interaction, suggesting a growing interest in local communities for local history: consequently, local landowners and residents feel more confident in sharing useful information with archaeologists. Direct, un-mediated interaction with VEiL project members increased followers also among scholars, attracted by the possibility of sharing reciprocal expertise in an informal fashion. This paper describes the SM strategy, adopted by VEiL, of sharing the progress and results of ongoing research and how it fosters a direct connection between academics and public. de_DE
dc.language.iso en de_DE
dc.publisher Tübingen University Press de_DE
dc.subject.classification Social Media , Archäologie , Kulturerbe , Feldforschung de_DE
dc.subject.other Publikumsentwicklung de_DE
dc.subject.other Umfrage de_DE
dc.subject.other Öffentlches Interesse de_DE
dc.subject.other Publikums-Archäologie de_DE
dc.subject.other Public Archaeology en
dc.subject.other Social media en
dc.subject.other public engagement en
dc.subject.other audience development en
dc.subject.other cultural heritage en
dc.subject.other field survey en
dc.title Un-#VEiLing the potential of Social Media: Open Archaeology for Public Engagement en
dc.type ConferencePaper de_DE
utue.publikation.fachbereich Archäologie de_DE
utue.publikation.fakultaet 5 Philosophische Fakultät de_DE
utue.publikation.source Human History and Digital Future de_DE
utue.publikation.noppn yes de_DE

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