To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

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To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

Author: Borchers, Nils S.
Tübinger Autor(en):
Borchers, Nils S.
Published in: Social Media + Society (2023), Bd. 9, H. 2
Verlagsangabe: Sage Publications Ltd
Language: English
Full text: http://dx.doi.org/10.1177/20563051231167336
ISSN: 2056-3051
DDC Classifikation: 004 - Data processing and computer science
070 - News media, journalism and publishing
600 - Technology
Dokumentart: Article
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