Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

DSpace Repository

Show simple item record

dc.contributor.author Borchers, Nils S. de_DE
dc.date.accessioned 2023-07-04T10:00:06Z
dc.date.available 2023-07-04T10:00:06Z
dc.date.issued 2022 de_DE
dc.identifier.uri http://hdl.handle.net/10900/142769
dc.language.iso en
dc.relation.uri https://doi.org/10.1080/02650487.2022.2054163 de_DE
dc.title Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective de_DE
dc.type Article de_DE
utue.personen.pnd Borchers, Nils S./409588598 de_DE
utue.publikation.seiten 974-996 de_DE
utue.personen.roh Borchers, Nils S. de_DE
utue.personen.roh Hagelstein, Jens de_DE
utue.personen.roh Beckert, Johannes de_DE
dcterms.isPartOf.ZSTitelID International journal of advertising - Abingdon : Routledge de_DE
dcterms.isPartOf.ZS-Issue 6 de_DE
dcterms.isPartOf.ZS-Volume 41 de_DE
utue.titel.verfasserangabe Nils S. Borchers, Jens Hagelstein and Johannes Beckert de_DE
utue.publikation.abrufzeichen o108 de_DE
utue.publikation.swbdatum 2306 de_DE
utue.artikel.ppn 1816399868 de_DE


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record