Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

Author:

Borchers, Nils S.; Enke, Nadja

Tübinger Autor(en):

Published in:

Public Relations Review (2021), Bd. 47 (3), Article 102041

Verlagsangabe:

Elsevier Science Inc

Language:

English

Full text:

ISSN:

1873-4537

DDC Classifikation:

004 - Data processing and computer science
070 - News media, journalism and publishing
330 - Economics
600 - Technology

Dokumentart:

Article

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