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Showing 6 out of a total of 6 results for community: TOBIAS-lib - Publikationen und Dissertationen. (1.561 seconds)

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Die Olympischen Trittbrettfahrer – Ergebnisse einer empirischen Untersuchung zum Ambush Marketing bei den Olympischen Sommerspielen 2012The Olympic free-riders - results of an empirical study on ambush marketing at the Olympic Summer Games 2012

Nufer, Gerd; Mangold, Katrin; Bühler, André (Universität Tübingen, 2013)
Social Media im Profisport - Ein empirischer Vergleich der Social-Media-Auftritte von professionellen und semiprofessionellen Fußball-Vereinen während der Endphase der Saison 2012/2013Social media in professional sports - An empirical comparison of social media activities of professional and semi-professional football clubs during the end of the season 2012/2013

Bühler, André; Balzer, Jens Uwe; Leibbrand, Marco Thomas (Universität Tübingen, 2013)
The nature of sports marketing

Bühler, André; Nufer, Gerd (Universität Tübingen, 2006)
Markentypen im deutschen Profisport – Ergebnisse eines empirischen Forschungsprojekts zur Markenwahrnehmung in den deutschen TeamsportligenBrand types in German professional sports – results of an empirical research project on brand perception in German team sports leagues

Bühler, André; Scheuermann, Thorsten; Nufer, Gerd (Universität Tübingen, 2013)
The Importance of mutual beneficial Relationships in the Sponsorhip Dyad

Nufer, Gerd; Bühler, André (Universität Tübingen, 2009)
Lessons from Sports: What Corporate Management can learn from Sports Management

Nufer, Gerd; Bühler, André (Universität Tübingen, 2006)

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